The Lazzara's Difference
Why Franchise With Lazzara's?
In a crowded pizza market, Lazzara's stands alone.
The Colbert Effect
Stephen Colbert's Favorite Pizza
“My favorite pizza in New York City... It's like cracker thin, every slice is just tangy and sweet, and I eat the entire thing.”
Stephen Colbert
Host, The Late Show with Stephen Colbert
When the host of The Late Show tells millions of viewers that Lazzara's is his favorite pizza in all of NYC, it's not just an endorsement—it's a testament to 39 years of unwavering quality.
Nightly Viewers
Paid for Endorsement
Six Reasons to Choose Lazzara's
What sets us apart from every other pizza franchise opportunity
The Highest-Rated Square Pizza Franchise
No other square pizza franchise has our credibility. A 9.3 Barstool rating, Stephen Colbert's endorsement, and 39 years of NYC heritage set us apart. In a competitive market, you'll have unmatched brand recognition.
39 Years in NYC's Toughest Market
If you can make it in New York, you can make it anywhere. We've thrived for nearly four decades in the most competitive restaurant market in the world. Our recipes, operations, and systems have been perfected over time.
Celebrity Endorsements & Critical Acclaim
A 9.3 Barstool rating. Stephen Colbert's public favorite. Features in The New York Times, The New Yorker, and NY Daily News. This level of third-party validation is virtually impossible to buy—and it transfers directly to your franchise.
More Than Just Pizza by the Slice
Lazzara's isn't a slice shop—it's a full Italian restaurant with dine-in, takeout, delivery, and catering services. Plus an extensive wine list and bar menu. Multiple touchpoints mean multiple ways to drive revenue.
Higher Margins, Not Price Wars
We don't compete on price. Lazzara's competes on quality, heritage, and experience. This premium positioning means healthier margins and customers who value what you offer rather than hunting for discounts.
People Across America Already Want Us
Through Goldbelly, we ship our pizza nationwide—proof that demand for Lazzara's extends far beyond NYC. You're not introducing an unknown concept; you're bringing a beloved brand to people who already want it.
Shipped to All 50 States
Through Goldbelly, Lazzara's ships our famous square pizza to pizza lovers across America. This isn't speculation—it's proven demand.
Customers in Texas, California, Florida, and beyond are willing to pay premium prices for overnight delivery. Imagine what they'll do when you bring Lazzara's to their city.
States Shipped
Goldbelly Rating
Reviews
Top Goldbelly Markets
Your market is waiting for Lazzara's.
Nationwide Demand
Goldbelly Rating
What the Press Says
Nearly 40 years of critical acclaim from the most respected voices in food journalism
“A New York institution that has perfected the art of the square slice.”
“The best square pizza in New York City, bar none.”
“A hidden gem in the Garment District serving cracker-thin perfection.”
How We Compare
Unlike typical pizza franchises that compete on volume and low prices, Lazzara's offers a premium, differentiated experience. While others sell commodity pizza, you'll sell an award-winning, celebrity-endorsed, one-of-a-kind product.
Typical Pizza Franchises
- Commodity round pizza
- Price-based competition
- Generic brand identity
- Limited differentiation
- Race to the bottom on price
Lazzara's Pizza
- Unique thin-crust square pizza
- Premium positioning & pricing
- 9.3 Barstool, Colbert endorsed
- 39 years of NYC heritage
- Compete on quality, not price
The Complete Comparison
See exactly how Lazzara's stacks up against typical pizza franchises
Ready to own a franchise that stands apart from the competition?
View Full Investment DetailsDay 1 Brand Awareness
Unlike other franchises, you start with built-in credibility that takes years to build
Viral Credibility
The One Bite review has millions of views. Customers know what 9.3 means.
Celebrity Endorsed
Stephen Colbert's unpaid endorsement to 3.5M+ nightly viewers.
Zero Competition
No other thin-crust square pizza franchise exists in the market.
Most franchises spend their first year building brand awareness.With Lazzara's, you open with instant credibility.
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